Infographic: Where is your Favorite Marvel Movie Most Popular?

My Role:

With 'Avengers: Infinity War’ driving excitement worldwide and especially on IMDb.com in early 2018, I pitched a data story that used IMDb traffic data to visually display fan interest in the Marvel franchise worldwide. To execute this complex project, I partnered with the social, engineering, design, public relations, and legal teams, and ensured project plans were executed using the working backward planning methodology. I launched the campaigns across IMDb's website on April 24 via our content management system. Samples of the headlines, blurbs, and cross-channel campaigns I created are included below. 

The Outcome:

The campaign was promoted across IMDb's social channels and website, in the lead up to the 'Avengers: Infinity War' worldwide release. The main infographic display, included below, drove an above average click-through-rate in the Superhero section (www.imdb.com/superheroes), with traffic being funneled in from the Homepage, name/title pages and social platforms.