The Exclusive Content Program at IMDb

 My Role:

I partnered with actors and studios like Prime Video, Netflix, ZEE5, and Netflix to launch exclusive clips, trailers, and watchlists for their upcoming releases each month, across the website, social and PR. The goal was to ensure that we could highlight and celebrate the titles IMDb customers were most engaged with and launch the assets close to the release of the title, to build anticipation. During the program, we tested clip duration, clip content, clip language, and merchandising location. 

The Outcome:

With increasing engagement on the website and social media, I continued to program exclusive clips across owned channels and partnered with studios to ensure we promoted the content across their channels to maximize audience reach. Samples of a few exclusive clips I've launched are included below:

1. IMDb Exclusive for Shershaah with Kiara Advani and Sidharth Malhotra
2. IMDb Exclusive for ‘Satyameva Jayate’ with John Abraham 
3. IMDb Exclusive for Netflix Original movie ‘Chupa’ 
4. IMDb Exclusive for 'Bharat' with Katrina Kaif and Salman Khan
   
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